Resmed – For the Love of Sleep Campaign

For the Love of Sleep Campaign

This campaign by ResMed was all about bringing sleep back into the health conversation. Through fresh, relatable content, we educated audiences on how quality sleep is just as important as diet and exercise. ResMed’s mission is to build technological solutions that help people breathe better, sleep deeper, and stay productive. This campaign carried that promise forward, nudging people to prioritise rest as a core part of their wellness journey.
Platforms Used
  • Social Media
  • Launch ResMed’s new product Air Sense 11
  • Create awareness about sleep health issues, sleep apnea and sleep wellness
  • We created a DVC featuring Neelam Kothari and Samir Soni focusing on the impact of lack of air on your daily life
  • A sleep monster called ‘Raaton Ka Bhoot’ was introduced as a troublemaker causing difficulties in people’s lives
  • Multiple influencer collaborations were also done as part of the campaign with A-list influencers including Suyyash Rai & Kishwer Merchant, and Mandarchand & Snehl
  • The amplification concluded with content production with the ‘sleep monster’
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