8 Do it yourself tips to get Backlinks for Off Page SEO: The Low Hanging Fruits
You can do the off-page search optimization of your website with these easy-to-do practices:
Search Engine Optimization or SEO simply cannot be overlooked by anyone who owns a website or markets one. The major amount of traffic that can be directed to your website by optimizing your online presence for better ranking on SERP (Search Engine Results Page) is underestimated by many. Increasing your brand's visibility organically can be helped by doing good SEO practices. SEO doesn’t have to be hard — start with these low-hanging fruits for delectable results!
1) Web 2.0 Properties
Web 2.0 focuses on websites that encourage user-generated content. It’s not a technical update, but a shift in how the web is used. Leveraging Web 2.0 properties for quality backlinks can significantly boost your SEO. Avoid overdoing it — limit submissions to 5 across platforms like Pinterest, Instagram, Facebook, and Twitter to maintain natural appeal in Google’s eyes. You can also leave thoughtful, relevant comments on blogs or e-commerce pages with a link to your site, but do so in moderation to avoid being flagged as spam.
2) Article Submission
Google’s crawlers thrive on fresh, relevant content. Submitting well-written articles to reputable article directories is a proven way to earn backlinks and boost visibility. Include primary and secondary keywords naturally, and always link back to your website at the end. For best results, submit 5–7 articles per month to platforms like HubSpot or other article directories. Check out a curated list of free article submission sites here.
3) Infographic Submission
Infographics are highly shareable, visually engaging, and packed with value — making them perfect for off-page SEO. A well-researched infographic can drive engagement and earn high-quality backlinks. Aim to create and submit 2 infographics per month related to your niche. Use free tools and templates to design them, then submit via email to infographic directories. Explore sites where you can submit your infographics.
4) Press Release Submission
Online press releases offer powerful backlinks and boost brand credibility within your industry. Whether it’s a product launch, event, or company milestone, sharing news through a press release builds awareness and trust. While high-reach press releases can be costly, they deliver strong ROI when executed well. Keep them crisp, engaging, and under 700 words. Aim for at least one press release every two months.
5) E-book Submission
E-books are authoritative, informative, and excellent for generating quality backlinks. In today’s digital-first world, they also support sustainability and accessibility. Create e-books of 7–10 pages or more on topics relevant to your audience. Submit them weekly to e-book platforms that accept user uploads. Many sites offer free templates and hosting — making it easy to distribute your content and boost SEO.
6) Video Submission
Video is the most engaging form of content online. Though it requires effort, video submission is a high-impact off-page SEO strategy often overlooked. Uploading videos to platforms like YouTube and sharing them across social channels generates strong backlinks and internal linking opportunities. Originality is key. Aim to publish one quality video per month — using just your smartphone or GoPro — to see real improvements in SERP rankings.
7) Social Bookmarking
A simple white-hat technique: social bookmarking. When done right, it boosts visibility and SEO. Here’s how: repurpose content used in article submissions, publish it on your site, shorten the URL with Bitly, share it on social platforms, and then submit the social post link to sites like Reddit. This layered approach enhances your authority in the eyes of search engine crawlers and drives traffic.
8) Guest Blogging
Writing and publishing guest posts on industry-relevant websites is a powerful off-page SEO tactic. The easiest (and free) way? Email the site owner with a polite pitch, a sample of your content, and a request to include a backlink to your site. Keep it professional and patient. Guest blogging builds relationships, authority, and high-quality backlinks.
If you have questions about any of the above practices, feel free to drop us a comment.
Bonus read: Top 10 On-page SEO practices to follow in 2016!
Also read: 4 Obsolete SEO Techniques You Must Avoid in 2016
WeBeeSocial is a full-service creative digital marketing agency in New Delhi, India. Our in-house SEO team can help you optimize your website both on-page and off-page, helping you achieve strong organic rankings and sustainable traffic through targeted keywords and strategic efforts.
