The WeBeesocial Glossary 2015 for the digital marketing enthusiasts

There is really a lot to learn in the ever-evolving digital industry and it's important for both students and professionals to keep up with the trends. Here is our list of keywords that might help you –

• 301 Redirect – Code meaning “moved permanently,” used to point browsers, spiders, etc. to the correct location of a missing or renamed URL. Pages marked with such a code will automatically redirect to another URL.
• 404 Error – “File not found” code for a Web page that displays when a user attempts to access a URL that has been moved, renamed or no longer exists. Designing a custom “404 page” in a user-friendly way can help people stay engaged even when a page is missing.
• Acquisition – Refers to the point in time when a visitor to a website becomes a qualified lead or customer.
• Ad Impression – Occurs each time a consumer sees an ad.
• AdSense – Google AdSense is a pay-per-click advertisement program available to bloggers and Web publishers as a way to generate revenue from their site traffic.
• Ad Serving – Delivery of online adverts to an end user’s computer by an ad management system, targeting different audience groups across multiple sites.
• Ad Unit – Any defined advertising vehicle that can appear in an ad space inside of an application.
• AdWords – Google's pay-per-click (PPC) search-engine marketing program.
• Affiliate Marketing – When a web publisher displays an ad and earns a commission if a visitor performs a specified action on the advertiser’s site.
• Aggregator – An application that collects content from multiple sites and displays it in one location, often via RSS feeds.
• Algorithm – The set of rules a search engine uses to determine page relevance and ranking in search results.
• Application Service Provider (ASP) – An online service accessible via the Internet without software installation, easily integrated with other websites.
• Avatar – A picture or cartoon used to represent an individual in chat forums, games, or websites.
• Bandwidth – The transmission rate of a communication line, usually measured in Kbps, indicating data carrying capacity.
• Banner – A long, horizontal online ad, typically running across the top of a page.
• Behavioural Targeting – Using user behavior data to target ads more relevantly.
• Blog – An online space regularly updated with opinions or activities of an individual or group.
• Blogroll – A list of recommended blogs on a blog as a resource for readers.
• Broadband – An always-on internet connection with higher bit rates (128 Kbps or above).
• Broken Links – Links to pages that no longer exist or have moved without redirection, often resulting in a “404 error.”
• Button – A small online ad embedded within a webpage.
• Call to Action (CTA) – Instruction in advertising prompting a response from users, such as signing up or clicking a link.
• Click-through – When a user clicks on an ad to visit the advertiser’s website.
• Click-through rate (CTR) – The percentage of ad impressions that result in clicks.
• Click to Call – Service enabling mobile users to initiate a call by clicking a link.
• Cloaking – Serving one version of a page to search engines and another to users, considered a prohibited SEO practice.
• Contextual advertising – Ads targeted based on the content of the webpage being viewed.
• Cookie – A small file on a user’s device to identify the browser and remember user preferences.
• Conversion – A desired action taken by a visitor, such as purchasing or subscribing.
• Conversion rate – The success metric of an online ad relative to clicks, based on the marketing objective.
• Cost per Action (CPA) – A pricing model charging only when a specific action is completed.
• Cost per Acquisition (CPA) – Cost to acquire a new customer.
• Cost per Click (CPC) – Amount paid by an advertiser per ad click.
• Cost per Mille (CPM) – Cost to show an ad to one thousand viewers.
• Crawler – Automated search engine function indexing pages and following links.
• Crowdsourcing – Gathering content or ratings from multiple users to determine value or relevance.
• CRM – Customer Relationship Management.
• Dashboard – Administrative control area for managing applications or settings.
• Deep-linking Advert – Linking directly to a specific page relevant to the ad, bypassing the homepage.
• Digg – A social bookmarking and content voting site.
• Directory – A manually compiled index of websites, reviewed and updated by humans.
• DMOZ – Open Directory Project, a volunteer-run, human-edited directory.
• DNS – Domain Name System, mapping domain names to IP addresses.
• E-Commerce – Business conducted over electronic platforms, like the Internet.
• EPC – Average earnings per 100 clicks, illustrating conversion performance.
• Expandable banner/skyscraper – Online ads that expand on user interaction.
• Facebook – A free-access social networking platform for users and companies, with paid ads and e-commerce support.
• Flash – Adobe software for vector-based animations and small file-size graphics.
• Flickr – Image hosting and sharing platform.
• Forum – Website section for user conversation and message boards.
• Geotargeting – Showing ads based on a user’s physical location.
• GPRS – 2.5G mobile network for browsing, email, and always-connected internet.
• Graphical Search Inventory – Images and banner ads tied to specific search terms.
• H-Tags (H1, H2, etc.) – HTML header tags defining titles and subheadings.
• Hashtag – Symbol (#) to categorize posts, commonly used on Twitter.
• Hit – A single request from a browser for an item on a server.
• HTML – Hypertext Markup Language for creating websites.
• Image Ad – Clickable image on a website or mobile site.
• iFrames – HTML element allowing multiple websites to display within one page.
• Impressions – Metric for the number of views a webpage or ad receives.
• Inbound Link – Link from another website to your site, aka backlink.
• Interstitial Ads – Ads appearing between content pages, also called splash pages.
• IPTV – Streaming television over the internet.
• IP Address – Unique numeric identifier for an internet-connected device.
• Lead – A visitor who registers, signs up, or downloads something on a site.
• Java – Platform-independent programming language.
• Jaiku – Microblogging social network similar to Twitter (now defunct).
• JavaScript – Scripting language integrated with HTML for interactive web elements.

...Keywords list continues in the same format covering SEO, PPC, social media, video, and analytics terms.

We hope these keywords and their meanings helped you out. Want us to add something? Drop us a comment below!