Teamwork Productions- Event promotions
Meet the Client
Established in 2001, Teamwork Productions brings the best of performing arts to Singapore and other parts of the world. They were organising a musical concert in SIngapore called Noor: Sounds Of Sufi for which they required us to build awareness, generate leads (prospective visitors) and build some hype on digital platforms.
Platforms Used
The Brief and objectives
- To create awareness for Noor: Sounds Of Sufi on digital platforms and generate leads for Visitors.
The Challenge
- To reach out to the music lovers across Singapore and acquire them as leads for the show.
What We Did
- 1. We created a content plan for social channels where in each phase of our campaign we promoted different aspects of the show. Some of the content buckets were : Show highlights, registrations, performers, venue and discounts on the tickets, shoutout videos, etc.
- 2. We built a thorough media plan targeting Sufi music lovers in Singapore. We leverage different platforms to generate leads and inquiries from this audience segment.
Results
- A systematic organic content plan and a detailed media strategy helped us generate :
- Reach of 174.3K On Social platforms
- 2.14K reactions
- 303.2K impressions
- Sold-Out Show in Singapore