Influencer Campaign for Invaluables
Meet the Client
Invaluables is a wonderful social change initiative created by BBC Media action which aims at connecting the people of Bengaluru to their invaluable friends that they never knew existed- the waste pickers. #Invaluables
Platforms Used
- Social Media
View this post on Instagram
I am a Bangalorean at heart. And anyone who does anything for my city, I count as a friend. But there are a few who do a lot for each one of us. Only we didn’t know. Until now. #Invaluables @bbcmaIND https://t.co/lm2ZNrqyRt
— Robin Aiyuda Uthappa (@robbieuthappa) April 8, 2021
The Objectives
- Drive awareness through influencer campaigns and amplify the messaging that brings social change
- Generate engagement for the campaign through a mix of influencer bursts
What We Did
- A major chunk of the budget was allocated into influencer marketing supported by author-cricketer Robin Uthappa, comic and actor Shraddha Jain, and actor Swetha Changappa for amplification, resulting in garnering much needed traction
Results
- A mix of bangalore based influencers gave our campaign a good visibility amongst the netizens of the city
- Shraddha Jain garnered the most traction towards the campaign and with the acronyms video campaign.