Solo Expenses – App promotion
Meet the Client
Solo Expenses is an expense management application that is widely used by Finance managers and Accountants in the United Kingdom. From scanning and logging to tracking and analysing, the app helps businesses in effective expense management and hence helps save time and costs.
The Brief and objectives
- To promote the app in UK and India and help build a user base
- Motivate users to download the application by talking about their pain points and the solutions we offer
- Build a SM community of Accountants, Finance managers, Business Owners
What We Did
- Initially we built the communities and populated content around the app features. Once that was done we started A/B testing with app installs campaigns. We found out that Google and LinkedIn were the best platforms to identify prospects and motivate them to become app users
- Over the period of 1 year, we optimised the website for lead generation, set up landing pages, definted content buckets, introduced a referral programme and optimized the search engine rankings for the application
Results
- We created a digital funnel for the application where we made use of mass platforms for outreach and select platforms for performance campaigns. Every quarter we were able to generate :
- Reach of 3Mn+
- 40K Engaged users on digital platforms
- 60K mobile app installs
- 2000+ Registrations from web