SOUL – Leadership Conclave

Meet the Client

The SOUL Leadership Conclave (SLC) was a high-impact initiative aimed at elevating conversations around leadership, innovation, and governance in India. The campaign spanned digital and on-ground channels, starting with a robust content strategy and branding guidelines. It covered everything from social media creatives and paid media plans to live event coverage and influencer partnerships.

Platforms Used
  • Instagram
  • Facebook
  • LinkedIn
  • X (Twitter)
  • YouTube
  • Google Display Ads

The Objectives

  • Create buzz and awareness around the SOUL Leadership Conclave
  • Position the event as a thought leadership platform for governance and innovation
  • Drive audience engagement and participation via social media and digital channels
  • Leverage influencers and performance marketing for extended reach and credibility
  • Developed the brand identity, logo, and visual language for SLC
  • Created 110+ social media creatives, including reels, carousels, and statics
  • Designed and executed livestream frames, YouTube thumbnails, and print assets (hoardings, flyers, standees)
  • Ran performance marketing campaigns across Meta, Google, LinkedIn, and Twitter
  • Conducted on-ground coverage with speaker and delegate bytes, live stories, and session reels
  • Collaborated with influencers to trend #SOULLeadershipConclave on Twitter
  • Devised a sustenance plan with post-event content like speaker quotes, session recordings, and BTS reels

The campaign delivered impressive digital outcomes across multiple platforms, significantly surpassing performance benchmarks in several areas:

  • 153M+ impressions generated across Meta, Google, LinkedIn & Twitter
  • 53.5M+ reach, ensuring widespread visibility and awareness
  • 86,961 clicks driven through targeted performance marketing
  • 2,897+ new followers gained across social media platforms
  • 6,965+ likes recorded across Instagram and Facebook
  • 3.87L+ website visits directed through digital traffic campaigns
  • 1.17L+ total engagements across all platforms
  • 31.2M+ video views, boosting brand storytelling and retention
  • ₹4.97L+ total ad spend, optimized to deliver strong ROI
Scroll to Top